The Four Effective Low-cost Visibility Ideas | The Lash CEO
#1. Feet to the street.
If you feel comfortable meeting people face-to-face one of the best ways to get out and share what you do. Go and introduce yourself to local businesses or places where you know your ideal client is and they actually need or want lashes and brows. So whether that be an office building or just an area where it's close to where you do business this is where you want to be. Repeat this process regularly preferably once a month and bring Sweet Treats those little baskets .Balloons anything that's going to make you and your business stand out don't forget to include business cards hand out marketing materials gift certificates anything that can show your work and entice clients to either check you out online or ultimately pick up the phone and make an appointment with you.
#2 Connecting with Gatekeepers.
Gatekeepers are perfect because a lot of times they may see your ideal client on an ongoing daily basis. you want to connect with these Gatekeepers offered to give them ambassador Status by giving them 50% off full set or a deal on brows and then allow them to share what you do with people that they see every day they become a walking talking billboard for your lash and brow business . make sure you leave gift certificates with them gift cards your business cards marketing materials anything that they can hand out when people compliment their lashes or their brows.
#3. Samples & Demos
If you get the opportunity to actually do demos or sampling of your work do it. People are curious about the process and how it's done. They just don't understand how it works or they would like to see it in person first. If you have the opportunity to do a sample of your work or a demo table do it make sure you have again coupons, business cards or materials that you can hand out during your demo and sampling.
#4. Media & PR
One of the best ways to get the most exposure for little to nothing, tell your story through media and publicity. Public relations is one of the best low-cost ways to become well-known in your community and sometimes beyond. Some media ideas is in trade journals newsletters magazines online or on radio and television. if you can tell your story and it's relevant to your community or you're doing something that's newsworthy find a Journalist or blogger and submit your story to them you never know where it can go.
