Lash Business Success | Putting a Stop to No Shows/No Calls
As a Lash Artist just starting out I was full of drive and fire...(still am actually) and when I would get those calls for new appointments and immediately get super excited! "Oh wow...a new client, a new opportunity to serve someone...a new opportunity to show them what I can do, a possibility to reach their friends and family..."
I arrive at my Lash room 30 minutes early to prep and get in the zone, set up, get excited...then calm down...5
appointment reminder
minutes before they're set to arrive...in my excitement I would post to social media and 'check in' to show that I'm a working Esthetician and newly minted Lash Artist. Then I look at my phone..and realize it's been 15 minutes...and my client...is a 'No Show, No Call' ---Devastated...defeated and mostly embarrassed...
Does this story sound familiar? Here are a few quick tips to make sure you're not that Lash Artist again!
1) Automate your reminders
--This I didn't start doing till late to my game...but it's been a game changer now. Our clients are busy...just as we are. And while some clients truly do just forget, some simply have too much going on and are horrible at juggling it all. You know those clients...they arrive all disheveled and out of sorts. Most times a gentle friendly reminder is a welcome nudge.
2) Require a credit card number
--Again I just started doing this in the last year. Originally I felt awkward and uncomfortable requesting it. But honestly you get to a point in your Lash business where your success is important and should be respected. So I began requesting a credit card number to hold/secure new client appointments.
*UPDATE OCTOBER 2016* I now use Acuity Scheduling for all of my online appointment bookings! When I tell you that it's been a game changer...IT'S BEEN A GAME CHANGER! no more back and forth trying to nail down appointments...and spending hours on my phone texting and emailing!
Now appointments just show up on my calendar...with deposits all taken care of. Now my lash extension clients are required to put a $50 deposit down to schedule with me. I do still have maybe 5% of my regular clients that just re book during their appointment. And that's cool...because I do it right then and there. But if you find you're struggling with No Shows...and last minute reschedules...Online Booking will change your Lash Life!
Lash On!
Rickina, The Lash CEO.com
